Brand identity defined once. Enforced everywhere.
Logos, colors, fonts, and templates in a single kit. An Integrity API that scores content 0-100 against brand rules. Cross-product compliance propagation. People profiles with public EPK pages. Automation flows triggered by events across the platform.
Four asset types. One source of truth.
Logos, colors, fonts, and templates. Defined once in Ethos, enforced across every Calisto surface that renders brand-facing content.
Logos & Images
Primary, secondary, and icon variations. Format-specific versions for print, digital, and social. Usage rules attached per asset.
- Multiple format exports
- Usage context rules
- Version history
- Clearspace definitions
Seven endpoints. Content scored 0-100.
The Ethos Integrity API evaluates text and visual content against your brand kit rules. Per-rule breakdown, configurable weights, and review-gate integration for publish workflows.
POST/ethos-integrity/checkRun text content against brand rules. Returns 0-100 score with per-rule breakdown.
POST/ethos-integrity/check-visualEvaluate images and visual assets against logo placement, color usage, and font rules.
GET/ethos-integrity/configRetrieve current integrity configuration: rule weights, thresholds, active kit.
GET/ethos-integrity/scoreFetch aggregate brand compliance score across all recent checks.
POST/ethos-integrity/review-checkGate for review content. Verifies brand tone and terminology compliance before publish.
CRUD/ethos-integrity/kitsManage brand kits: create, activate, duplicate. Per-kit colors, fonts, and logos.
POST/ethos-integrity/fonts/uploadUpload custom font files. Associates with kit for use in compliance checks and Sites rendering.
Per-Rule Breakdown
Each check returns a composite score with individual rule results: color usage, font compliance, logo clearspace, terminology adherence, tone alignment. Configurable weights per rule. Threshold-based pass/fail gating for publish workflows.
One kit change propagates to every surface.
Brand rules defined in Ethos are not suggestions. The Integrity API gates content at publish time. Cross-product compliance enforces rendering rules in real time. No manual audits. No drift.
,0,
Integrity API endpoints
0-100
brand compliance score
,0,
cross-product surfaces enforced
,0,
analytics sources aggregated
Brand rules enforced across eleven surfaces.
Ethos propagates brand standards to every Calisto product that renders customer-facing content. One kit change updates Campaigns, Sites, Design, Studio, Display, Kiosks, Forms, Inbox, Sign, Impreta, and Slides simultaneously.
Campaigns
Brand kit fonts, colors, and logos applied to email campaign templates and send-time rendering.
Sites
Brand kit fonts, colors, and logos applied to website pages and component rendering.
Design
Brand kit fonts, colors, and logos applied to design asset templates and exports.
Studio
Brand kit fonts, colors, and logos applied to Studio content creation and publishing.
Display
Brand kit fonts, colors, and logos applied to digital signage templates and playlists.
Kiosks
Brand kit fonts, colors, and logos applied to kiosk interface templates and rendering.
Forms
Brand kit fonts, colors, and logos applied to form templates and public-facing form rendering.
Inbox
Brand kit fonts, colors, and logos applied to Inbox reply templates and signatures.
Sign
Brand kit fonts, colors, and logos applied to document signing templates and branding.
Impreta
Brand kit fonts, colors, and logos applied to ad creative templates and pre-publish validation.
Slides
Brand kit fonts, colors, and logos applied to slide deck templates and presentation rendering.
Profiles, press kits, and event-driven flows.
People Kit manages the human layer: profiles, directory, shared assets, and public EPK pages. Automations connect Ethos to every other Calisto product through event-triggered workflow flows.
Profiles, directory, shared assets, and public EPK pages.
People Kit manages the human side of brand identity. Individual profiles, a searchable directory, centralized press assets with download tracking, and publicly accessible Electronic Press Kit pages for talent representation.
Profile Pages
Individual profile pages for team members, talent, and staff. Bio, headshots, contact details, and role assignments.
Brand events trigger flows.
Ethos emits events when brand state changes: kit activations, compliance failures, new people added, EPK publishes. Flows compose triggers, conditions, and actions to respond automatically. The visual flow builder provides a canvas for assembling sequences.
Event Triggers
Ethos emits brand-related events: kit activations, compliance failures, new people, EPK publishes. Flows subscribe to these triggers.
Conditional Logic
Branch flows based on data conditions. Score thresholds, time windows, entity types, event metadata.
Action Dispatch
Execute actions in response: notify admins, run compliance scans, sync brand to integrated apps.
Flow Chaining
Flows trigger other flows. Compose multi-step workflows from reusable trigger → condition → action sequences.
Triggers
Actions
Seven surfaces. One analytics view.
Campaigns, Display, Echo, Reputation, Sites, Impreta, and Video. Ethos aggregates metrics from every customer-facing product into a unified dashboard. Commerce distributes catalog data to marketplace feeds.
Seven product surfaces. One unified view.
Ethos aggregates analytics from Campaigns, Display, Echo, Reputation, Sites, Impreta, and Video into a single cross-product dashboard. No tab switching between products to assemble the full picture.
Campaigns
Email and messaging performance metrics
Display
Digital signage impressions and engagement
Echo
Review volume, sentiment, and response rates
Reputation
Aggregate reputation scores across platforms
Sites
Web traffic, page views, and conversion paths
Impreta
Ad spend, impressions, click-through, and ROAS
Video
View counts, watch time, and engagement rates
Overview Dashboard
The overview surface aggregates key metrics from all seven sources into a single view. Time-range filtering, surface-by-surface drill-down, and exportable reports without switching between product dashboards.
Product feeds and marketplace listings.
Ethos Commerce manages product feed generation and marketplace listing distribution. Catalog data from Purview, brand assets from Ethos Kit, and automated listing audits before publish.
Product Feeds
Structured data feeds for catalog items. Per-marketplace format output with inventory and pricing synced from Purview.
Marketplace Listings
Listings managed per marketplace. Title, description, images, and pricing configured per channel. AI audit endpoint scores listing quality before publish.
High-Performance Ops. Zero Monthly Overhead.
Get all 15 Core modules at no monthly cost. You only pay 2% of processed revenue.